Green Fallout by Jason Daley
Entreprenuer magazine came out recently with a great article called, “Green Fallout!” by Jason Daley. It takes a look at the new roots developing in the “green marketing” community. The article points to BP being a fundamental example of the need and symbol of this change. BP for years marketed themselves as the green oil company, but all the marketing in the world can’t change the fact that BP is now responsible for the largest oil spill in US history. Daley takes an expansive look into the green subculture for businesses and marketing and is seeing a growing trend of becoming more transparent in what green strengths a company will offer rather than washing itself over in Green. Companies are realizing that “green” on the label doesn’t convince as much as honesty and an open conversation. Take a look at the article, it’s an interesting read!
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