Green? or Greenwashed?
(Before reading this article take a look at the previous article, it leads into this one!)
Unique has been around since the early 90’s, back then the term “green” was just putting on training wheels and took an occasional ride around the neighborhood. Now it’s one of the hottest topics in America nonetheless the world!
Unique’s early roots were founded in the necessity of a product that could effectively and completely remove the stains and odors from pet urine in apartments. Back then there was no product that could do it, and apartments would have to replace the carpets if an animal ever peed. Our owner Don saw this need, and with some basic chemistry knowledge and the help of some chemist friends, he developed a product that really did eliminate pet urine stains and odors. They formulated a bacteria based mixture that employed nature’s process of waste elimination using naturally occurring bacteria. This mixture concentrated the bacteria in a way that would eliminate waste in minutes and hours rather than weeks and months. From this basic concept we now have safe, green bacterial products that will remove oil from driveways, open clogged drains, liquefy and deodorize rv holding tanks, clean bbq grills, and so much more!
It just so happened that when the “green” craze hit we had a product that fit the parameters! Yet when we originally formulated our products they were not designed with the “green” marketplace in mind.
Yet now we have a product that fits a label it was not initially built for, so for the past 2 years we have been working doing a lot of research and testing to make sure that our products can be called “green” with integrity! Yet the issue many companies have had to wrestle with is a product that is far from “green” but it works to solve whatever issue it confronts. So they mess with the formulation which may now meet specifications but it’s not as effective as the original product. This is where many green products get the reputation of being watered down.
So at Unique we work hard, and think hard about how we can provide our customers with a product that is truly green and that truly works! This process is constantly being refined as technologies and science are growing in the green arena, so while our products are green and safe now we know that with time we can make them greener and safer.
Unique prides itself in a truly green product that we believe far exceeds the efficiency of most products we compete against, but we think that this “green” title that we hold goes beyond the liquids that we put in our packaging, and that we need to continue to “grow green” in our practices and packaging. We are far from where we are heading in this arena, but we are journeying down that road.
So that is what Unique means when we call ourselves “GREEN”!
At Unique we produce all-natural cleaners. Our organic cleaning supplies wipe out odors and stains. Our safe drain cleaner safely opens up clogged drains, and our grease removers clean up grease and oil. Why reinvent the wheel when nature is so well designed to deal with its own waste? Nature’s way is the best way! To see more about our products and to find a retailer near you click here
